Tomoko Matsuoka

Managing Editor & Writer

Tomoko Matsuoka is a managing editor and writer for MailMate, Shoeboxed, and a number of online resource libraries. She writes guides on life in Japan and covers Japanese business news, digitalization, and productivity tools and software.

Out and About August 3rd, 2023

The Best Onsen in Japan for Your Next Weekend Getaway

If you’re in the mood for planning your next weekend getaway, here are 7 of the best onsen in Japan for you to consider.

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Tomoko Matsuoka Managing Editor & Writer

Marketing in Japan August 3rd, 2023

Japanese Consumer Behavior: 3 Mindsets to Know

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?

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Tomoko Matsuoka Managing Editor & Writer

Business in Japan, Marketing in Japan August 1st, 2023

What Social Media Do Japanese Use? A Marketer's Guide

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.

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Tomoko Matsuoka Managing Editor & Writer

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