Marketing in Japan
Learn about marketing in Japan, from the latest info on social media campaigns, consumer behavior, customer segmentation, to Japan's demographics, and more!
Japanese Consumer Behavior: 3 Mindsets to Know
Marketing in Japan August 3rd, 2023

Japanese Consumer Behavior: 3 Mindsets to Know

When your Japanese customers encounter your product or service, what mindsets prompt them to either make a purchase or turn away?
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
What Social Media Do Japanese Use? A Marketer's Guide

What Social Media Do Japanese Use? A Marketer's Guide

What social media posts prompt in-store visits? Which social media platforms did the best at converting users to make first-time purchases? These statistics might surprise you.
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Tomoko Matsuoka
Tomoko Matsuoka Managing Editor & Writer
The Strategist Behind Mentos Japan on Marketing and More!

The Strategist Behind Mentos Japan on Marketing and More!

What people often get wrong about marketing, the most recent marketing campaign that caught his eye + prompted action, and much more.
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MailMate Team
MailMate Team  Executive Updates